Working Backwards: Tracing Your Path to Impact – Workshop

Gage Mitchell, Lennie Gray Mowris

Gage Mitchell and Lennie Gray Mowris

“Vision without execution is just a hallucination.” — Thomas Edison.


Join us to learn how to trace your steps from a big-impact vision, all the way back to the present, so you can choose the path most likely to succeed. You’ll be introduced to AIGA’s Path to Impact methodology by two of its co-authors, Gage Mitchell and Lennie Gray Mowris, and you’ll walk away with a better understanding of how to design for impact with your current and future projects.


About the Speakers


Design has the power to bring about massive change. That power comes with a responsibility.


Whether designing an object, a business, a community, or anything in between, Gage Mitchell believes that both the process and the solution must aim to bring about a better world – for all. His work, thought leadership, and commitment to this ethos have garnered countless awards, features, interviews, and speaking engagements. Gage’s passion lies at the intersection of design, business, sustainability, and food.


A few of his current projects include:

– Modern Species
Helping mission-driven sustainable product brands launch, evolve, and grow through strategic branding, packaging, and web design.

– Common Cause Collective
Uniting the creative impact community to break down silos and facilitate the sharing of insights, ideas, and resources for designing impact.

– Path to Impact
Guiding design, business, and community leaders through a holistic process of designing for measurable, sustainable impact.


Lennie Gray Mowris has worked from community to corporate and worn many labels: queer, non-binary, femme, artist, printmaker, model, designer, strategist, photographer, partner, arborist, adventurer, cyclist, climber, public speaker, activist, disruptor, humanitarian, hopeful, optimistic, facilitator, leader… all of which can all be distilled into three magic words, MAGICALLY DISGRUNTLED MANIFESTOR.


Lennie doesn’t just break rules, but redefines them. An award-winning career was born out of one inescapable truth, the world is poorly designed. From our social systems to our methods of production, everything we create is founded on models of competition over cooperation and exploitation for profit. Lennie’s design practice is about changing our processes for the greater good from our thoughts and language to our materials and outputs.